Zurich, Switzerland's Semantum Technologies was a struggling new startup developing artificial intelligence for manufacturing applications. Their work has always been excepotional, but like many startup firms they were stuggling to communicate their strengths to prospective customers.
We developed a logo made up of a number of human shapes "putting their heads together" and reinforced with the tagline "thoughtful technology." After establishing the new identity with sales materials and an advanced web site to match, Semantum grew so rapidly that they were sold to a multinational less than 24 months later.
