"The tip of the iceberg."
F&I Menu Wizard had a special product - a menu driven sales tool that dramatically incresed the profitability and sales effectivness of new car dealerships. Yet they had difficultly convincing sales managers to give it a try.
We created a campaign that drove home the point that current sales teams had no idea how much revenue and profit they were missing, and the software took off almost immediately, eventually finding its way into more than 50% of the region's new car dealerships.
