Lunsford Orthodonics is an office with a particular focus on families and children. As a result, we worked together to create a brand that would make them appear friendly, approachable, and even fun. The identity uses a four-color "smile" image and related detailing such as light, airy colors.
We carried this design through to the interior design of the office itself, which utlized light wood and stainless steel, a well-appointed children's play area, and a waiting room equipped with flat-panel televisions, internet access, and an interactive learning center.
A dental surgery office that familes and children actually WANT to visit? Sure. Why not?
