In an increasingly crowded IT marketplace, Avidweb wanted a brand and identity that would really make their company stand out. Instead of the dry, boring designs that their competitors were using, Avidweb wanted something with "pop."
With an intricate "web" icon, bold typefaces and an unusual color scheme, the final identity allowed Avidweb to look unique and forward-thinking, while still reinforcing the core attributes of their skill set.
